![]() ![]() Google Trends measures Google search interest, which can reflect demand, awareness, and buzz for a given title. That’s an 18% decline from the first episode and a total decline of 163,000 households. The data firm later reported that Loki day-of viewership has declined by more than 100,000 viewers between the first and third episodes (727,000 day-one viewers). 1.7 million households tuned into The Flacon and the Winter Soldier over its premiere weekend, according to Samba. 1.1 million households watched both of the two episodes released. 18, according to data from Samba TV provided to Observer. households watched WandaVision on Disney+ on Friday, Jan. According to Samba TV’s data, via The Streamable, Loki “started out with numbers greater than previous Marvel Studios outings WandaVision (759,000 first-day viewers) and The Falcon and The Winter Soldier (655,000 day-one viewers), but seems to have quickly lost steam.”ġ.6 million U.S. household viewership, though it only covers 28 million domestic devices on an opt-in smart TV basis. ![]() It’s worth noting for every one of these datasets, however, that the increasing number of Disney+ subscribers likely boosts third-party metrics due to a larger audience size. Loki’s opening weekend shares of streaming and engagement via Reelgood also boxed out WandaVision’s 9.3% back in January as well as The Falcon and the Winter Soldier’s 6% shares in March. Biggest SVOD TV opening weekends in Q2, 2021. According to data provided to Observer, Loki enjoyed the biggest “opening weekend” for any digital TV series in Q2 of 2021 at the time of its release. The service boasts upwards of 2 million U.S. Reelgood is a streaming guide that tracks every TV show and movie available online. It’s been a consistent pattern for Star Wars across The Clone Wars and The Mandalorian. But, a boost in demand from Black Widow is likely as big events such as this tend to raise demand for other shows in the same franchise. This could be hard to maintain with Falcon and the Winter Soldier looking like it will fall out of the top 10. Each show has seemingly needed at least a few weeks to build its audience, which has come rapidly.įive of the top 10 series in June were from Disney+. The Falcon and the Winter Soldier was the most in-demand digital original in April after premiering in late March. Loki appears to be following a similar path as WandaVision (33.65x in January) as both series were available for roughly two-plus week in their debut month yet shot up to the sixth most in-demand title for that span. This surprisingly sat one spot behind WandaVision and three spots ahead of The Falcon and the Winter Soldier, per Parrot data provided to Observer. Loki (29.59x more demand than the average title) was the sixth-most in-demand SVOD series in the month of June. Parrot Analytics sifts through social media, fan ratings, and piracy data to represent audience demand, which reflects the desire and engagement expressed for a title within a market. As we receive more Loki data from Nielsen, we’ll know if the series follows the same pattern. The Falcon and the Winter Soldier premiered March 19 with one 49 minute episode and garnered 495 million minutes watched in the week of March 15-March 21.īoth shows added viewership over the course of their runs, barring a mid-season dip, particularly in the final two weeks of release. Combined, it generated 434 million minutes watched during the week of Jan. 15 with two episodes totaling 67 minutes. How does this compare to WandaVision and The Falcon and the Winter Soldier? Loki holds the advantage of being the first Disney+ Marvel series released on a Wednesday as opposed to a Friday, giving it more breathing room in Nielsen’s weekly rankings. Nielsen ratings Nielsen Nielsen Ratings Nielsen According to its data, the 50-minute Loki premiere episode was the fifth most-watched SVOD program in the week of June 7-June 13 ( Loki premiered June 9) and the third most-watched SVOD original overall in that span with 731 million minutes of viewership. SVOD viewership on a four-week delayed schedule. The hope is to purvey a handful of datasets to see if a consistent trend emerges. ![]() Each possesses both benefits and drawbacks for our purposes. ![]()
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